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DanBC

A UK charity is taking this approach to fund raising.

Compare these two adverts -

"Not Alone", MacMillan Cancer Support (http://www.youtube.com/watch?v=MLpS97XA5VA)

"Cancer, We're Coming For You", Race for Life (http://www.youtube.com/watch?v=GWJEmMDQXoA)

Yes, fuck cancer.

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I'm not sure if you understand what MacMillan is about, but you're comparing apples and oranges here.

"Fuck Cancer" is all well and good... but MacMillan's work isn't about finding a cure, it's about easing suffering. They provide support and care to patients and their families, "Not Alone" sums them up pretty perfectly.

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