Encryption that is out of your control is encryption in a specific, meaningful sense. I believe to effectively use encryption, you have to understand the trade-offs involved and limitations of the technology.
So, Google's encryption is terrific in terms of protecting you from war-drivers. But it won't protect you from the focused attention of the FBI. That doesn't make it good or bad, it's a tool with specific uses and limitations.
I think that lesson needs to be absorbed with all forms of encryption. It's a particularly dangerous area to pop-sci oversimplify.
What I haven't seen is a comprehensive security review of these alternatives. There could be bugs, flaws, or they could outright not be doing what they claim to do.