An english language story reporting the same news about this new Parisian developer school "42": http://www.rudebaguette.com/2013/03/26/rumor-confirmed-xavie...
Based on what the website and press releases say, it seems like it will be closer to a 1-month long, 15 hours per day coding session. I wouldn't call that a "mini hack-a-thon".
They use the term "piscine" (pool), which is the term already used for a similar training step at Epitech (founded by the same Nicolas Sadirac mentioned in the article), another private tech-focused school based on similar ideas of "code, only code".