This acquisition answers the skeptical question I think many of us were asking ourselves: how will yahoo shed its reputation as a has-been and get people to give it a second chance? This is how. This says "we're young and exciting again" more effectively than a high-budget series of TV ads and billboards ever could. Maybe it doesn't send quite that message to the jaded startup crowd, but it certainly sends it to the tech bloggers and interested bystanders, who are the people yahoo is after in the first place. The message is even stronger because of the timing with respect to google reader. I haven't yet decided weather or not I want to believe that it was planned all along.
My intent is not to diminish Nick's accomplishment, although in the name of full disclosure I freely admit jealousy (who wouldn't?). I'd categorize it under both deserving and lucky, with the proviso that "deserving and unlucky" is a rather large category. Good job, Nick, although you certainly don't need to hear it from me :)
I still have to reserve my loudest (virtual) applause for yahoo. This is a brilliant move with brilliant timing which has already generated more hype than I would have expected yahoo to be able to pull off had you asked me only a week ago. Bravo. Maybe they actually do have a turn-around in their future. Maybe.
And it's far from "completely unsubstantiated." Summly was objectively not very good, and the developer appears to have more family connections than he does raw engineering talent.
Yahoo! has tons of talented engineers working for them who could have easily put together another shoddy summarization app (except Yahoo! isn't even using the app--they're shutting it down). Why would they dish out (reportedly) $30 million for a kid who hasn't even graduated from high school?
To answer your last question: 1) As far as I know that kid did not hold any high-ranking role at the company anymore; the talent probably lay elsewhere. 2) There are many reasons and unless your name begins with Marissa and ends with Mayer, you cannot know for sure.
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I'm sure that a significant portion of the acquisition price came from the quality of the app as opposed to publicity (it IS a great app), but I simply don't believe that Yahoo AND Summly didn't know/care about the publicity potential, and by extension I believe it impacted the purchase decision and pricing.
See: broadcast.com ($5.7B), delicious ($20MM), MyBlogLog, then some Middle Eastern social network Maktoob ($167MM) that then disappeared soon after.
FWIW though, I was a huge fan at the time and it went majorly downhill after it was sold to Yahoo. I don't know how it is with the new owners, because I moved away.
Had diigo been unsatisfying for me, I would have likely moved to pinboard which is I think quite popular in the HN crowd.
I very much think they bought themselves a boy wonder so they could show him off to the press. I doubt the company actually needs him or his product in any direct sense.
Like you suggest, the technical part just isn't quite there. I used Summly for almost 3 months, giving it chance and chance again to impress me. It never did. The summaries were mediocre at best and commonly irrelevant, and it got deleted soon after. It's stuck at the point voice recognition is, where it works ok at time, but generally isn't worth the hassle.
Yahoo's been buying up start-ups with good talent but middling traction to do a turn-around. Stamped, Jybe, and now Summly all fit the mold. Yes, they're purchasing at a premium - it's hard to convince a young, scrappy start up founder to join a company with Yahoo's stodgy reputation. But that's exactly what they need - a new infusion of big thinkers to turn around the company.
They must have decided it was easier to extend summly than to build it organically.