Going to a Trade Show? Leave the Gimmicks at Home and Get Down to Business

It’s pretty tough being in the sales business and not having to attend a trade show or two in the run of a year. It’s all about wheeling and dealing, schmoozing and boozing, and trying to outshine the competition.Trade shows exist on a spectrum from the Las Vegas extravaganza to the Springfield county fair. No matter the size and scope of an event there’s a few things that never change for most sales professionals…