I completely agree. Just imagine Google announcing these same services... I would think that there'd be a massive amount of "Google Will Soon Host All the Internet" articles, and other such grandiose things. Like you said, Amazon is one of the largest innovators in tech, and they don't get remotely as much coverage as they should.

I guess the lesson is: A company's reputation, especially with the media, has a huge influence on the success of their products. So, try to be a media darling like Google or Apple.