Personally, I think it's irrelevant how much money her mom has and this could be a great teaching lesson for her daughter. The modern day lemonade stand.

But...I don't think her daughter has much to do with this: http://i.imgur.com/F03oG3e.png (picture of Larry King & Donald Trump with their "trophy wives") or this http://i.imgur.com/Y0yH2OK.png (I think it's a Greek billionaire w/ younger woman but not sure). If this was a project for a 9 yr old girl it would be much more about the actual project. Instead, it appears the mom is trying to take advantage of feminists who might be down after the whole PyCon fiasco.

And her mom's previous attempt to raise $20k for making capes has to make one wonder how much of the cash is going to her pocket. http://www.kickstarter.com/projects/susanwilson/the-cape-pro...

Edit: Fact that mom has a debt collection business - maybe it's just me but makes it feel more likely the intentions aren't completely honorable.