Cascade Model (one of the original click models): http://www.wsdm2009.org/wsdm2008.org/WSDM2008-papers/p87.pdf
Dynamic bayesian network model (a more generalizable Cascade Model): http://www2009.eprints.org/1/1/p1.pdf
DBN model with scroll and hover interactions (kind of like your example 2): http://jeffhuang.com/Final_CursorModel_SIGIR12.pdf