How is it humiliation to repost a joke someone made in public? If he's humiliated didn't he do that to himself?
While using mob rule may be a reasonable second alternative if the existing structure is corrupt and unresponsive as it can change who is in power, it is not an acceptable first solution.
I find a certain amount of delicious irony in the idea that somebody who tried to shame people using mob rule wound up burnt by a different mob. Shame there was so much collateral damage.