Showing people sports scores and traffic reports before they ask for them? Well, at least that gives us an accurate picture of your perspective (or lack thereof). The Galaxy Nexus is the best phone I've ever used or owned, but I couldn't possibly care less about Now. It's usually known as "that annoying thing that keeps popping up in my notification bar".
Everyone in the IT industry understands the frustration of trying to help people who are unwilling to change and insist on repeating history. Most of us don't give up quite as easily though...