> We also noticed that users dislike the NASCAR-style
> plastering of branded login buttons.
This reminds me quite vividly of Stack Overflow's login page. I can never remember if I signed up direct, with OpenID, or Google, or whatever else is there.
I've been starting to dig Mozilla and Firefox again lately (the last week of developer tools news cemented that), so I'd love to see their idea take off and gain full adoption.