"I didn't give up food, I just got rid of the bad food."

After reading the 1st HN abut this I was skeptical, but this sentence fully convinced me that Rinehart is on to something. Imagine a world with a quick, healthy, affordable lunch substitute that negated the 'need' to eat fast food when you feel pressed for time at work... Thankfully this only happens to me 2 or 3 times a month , but I'm guessing that for most of America that's more like 2 or 3 times a week.