Honestly, I don't understand the stance of using an inferior product (this assumes you believe Keep will be superior to EverNote, if not, then why even comment?) because you fear the superior one will be shut off. I rather use a product from a company that has a history of providing mechanisms to take out my data if/when they shut the product down instead of a startup/small company that will probably lose all my data when they go bankrupt or get acqui-hired.