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Maybe they could create an RSS reader, and keep track of analytics and behaviour on how people read and consume their favorite sites' content, then insert relevant ads in that experience?

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Or perhaps they could create designer glasses, and use the two face recognition companies (Viewdle, Neven Vision) they have bought since 2006 to keep track of population behaviour, then sell relevant feeds to panicked (0.25 9/11s) or eagerly demanding (1.0 9/11s) governments.

And then after it is widely used they could discontinue it.

As they push their own walled garden to compete with the decentralized model that nurtured them into their power.

Standards are the way that little players compete against near monopolies. They help the small companies and the consumers.

That's why it can't be too surprising that when a little player turns into the main player, they suddenly lose enthusiasm for standards.

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