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I wish I could agree, but I recently explained to one of my most intelligent friends just how much tracking is done, by whom, and how. She just argued that she didn't have anything to hide. A few days later, she admitted that I might have a point, but still wasn't interested in ditching Facebook.

I hope you're right. If something doesn't change for the masses, alternatives will never really gain traction.

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A lot of the tracking technology is developing from the advertising space, but also to monetize clicks for affiliate commissions. It's the same technology applied to an adjacent market.

http://www.viglink.com/

The throughput, latency, computing power and memory wasn't sufficient to do what we can do today a short 5-10 years ago. The hardware has advanced so much over the past decade that it is attainable at the consumer/non-sovereign level now. Anyone with a thousand bucks free monthly cash flow and the coding chops can get very far independently.

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