More probably, he doesn't realize just how much he's spied on or by whom. Nor does he realize how the information these spies gather on him could be or is being used to his detriment.
He also probably doesn't know about any privacy-respecting alternatives, or if he does, he finds them too much of a pain to use, or doesn't want to sacrifice his Facebook friends or his nifty smartphone.
Fortunately, the masses are slowly becoming educated, more computer literate, and more privacy/security aware overall. It is heartening to see stories about online privacy on mainstream news sites like CNN. Being a victim of identity theft, stalking, or harrassment can also be an unfortunate but powerful wake up call to the need for privacy.
It's a slow process, but the more people become aware of their vulnerability and victimization by the surveillance state, the more they will try to seek alternatives and call for positive change. I just hope by then it won't be too late.