One of my earlier Uber rides I decided to go ahead and rate 3 stars because I felt it was a fairly average ride. Pretty quickly I got contacted by someone at Uber who wanted to ask me what was wrong with my ride. When I explained that I felt it was merely average, they told me a simplistic version of what jamiequint said, that they only want to work with the best drivers and therefore 3 isn't an average rating, it's actually a bad rating.