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There's one thing I've long wondered. How do you perfect the pricing of your product?

Is it really safe to adjust pricing after launching your product (especially with a subscription model)?

It's definitely safe to adjust pricing after launch, even for subscription products. The key is to grandfather users in at their current rate if you are raising prices, and to charge them less if you are lowering prices.

You can probably even do a direct A/B test on price if you want, although you have to be careful and considerate if you do so.

You could tweak the subscription in ways that don't really change your costs but allow you to price as separate offerings. Monthly vs. quarterly vs. annual. Data limits, bandwidth limits, different features active, different levels of support, etc.

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