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Some might say that's the way to keep your money, when you have 2bn.

Others might say that's the way to keep friends, when you have 2bn.

or just whatever the guy feels like doing, in fact

yeah? if he's like most rich kids i've known he probably does it because it's more fun to flout the rules at the theater than to buy their popcorn.

NO OUTSIDE FOOD OR DRINK.

lots of rich kids i knew in college dealt drugs. think about that one for a minute. same exact (rule-flouting) behavior as poor folk - but is it because they were poor? or frugal? was it because they didn't want to spend their own money on their own drugs, or because they enjoyed flouting the rules to get free weed/coke/x/whatever?

Maybe it's to get experience running a business. Probably also a good opportunity for networking.

Is it because the theater is inside his house?

To quote the Bill Gates character in The Simpsons, "Oh, I didn't get rich by writing a lot of checks"