I absolutely agree. I have fallen into that trap a number of times. The latest was indeed with Fork the Cookbook. Some bloggers filed a DMCA request (fun fact, recipes cannot be copyrighted, so they essentially were perjuring themselves). It sapped so much energy from our marketing and coding efforts, that 3-4 weeks later we're still recovering - took ages to convince ourselves that it was still worth doing.
There's always a first time I guess