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Comment by danso | Hacker News Reader

So is there anything going on differently on the backend? The article display shows images embedded in the body layout, as opposed to just the standard lede image spot (and sidebar embeds). Does the CMS have features allowing online producers to easily intermix words and multimedia, in the way that Verge and Polygon do?

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From what I've seen of the design and know of the CMS I would say this can be done without minimal changes on the backend (though you never know - simple things can have complex repercussions....

The big change is that the embedded Video is traditionally off to the left-side of the page. In this redesign the question is how to determine where within the text they're spread out.

Compare the design to the original article to see what I mean.

http://graphics8.nytimes.com/marketing/prototypeSignUp/media...

http://www.nytimes.com/2012/12/09/magazine/hollywoods-year-o...

The big question in my mind is where the ads will go?

Yes, and related to that, I wonder if single-page view will now be the default? And if so, if the backend has a way to manage the allocation of ads for the extra-long rails in indepth stories.

Right now single page view is the default and I believe that is the plan.

(From an NYT employee who has access to the prototype but did not work on it at all.)

I suspect it will not (I hope it is) be single-page.

If there is any ad management I suspect it will be handled client-side based on interaction. Definitely lots of potential to do justice to both ads and content (and ultimately the user).

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