It's one thing to attack a show like Top Gear. It's a whole other to attack the New York Times. People around the world have a lot of respect for the paper and whilst nobody claims that they are always right there is the assumption that they wouldn't intentionally be dishonest or biased.
So by continually picking a fight with them people will tune out and just take the "truth lies in the middle" position which is not good at all for Tesla.