Try to be sensitive to the fact that in cases like these, especially with such high stakes involved (a billion dollar company for Elon Musk, a career for the reporter), both sides are bound to throw everything they can into their argument. While such displays of human nature can legitimately be disappointing, at least try to see the whole picture and the motivations of each side.
If you think Elon Musk is 100% correct that the reporter was a liar, or that the reporter was 100% in the right for publishing a big picture of a Tesla Model S being towed, you're going to be disappointed.
Both sides are upset, extremely opinionated, and have their own slant on the matter. Both sides made mistakes, and probably could have held back on a few things they claimed.
Elon Musk should have focused just on the obvious faults of the reporter -- like how the reporter probably should have more clearly highlighted that he literally began a trip for X miles with Y miles range displayed on the dash, where X > Y by a considerable amount (rather than burying this fact in noise). Not little details like air conditioning and driving in circles to find the supercharger.
And similarly, although there's disagreement over what certain Tesla reps may have recommended over the phone, it seems at last slightly disingenuous to post a big photo of a Tesla Model S being towed given the fact that he started and forced a trip of length X when the car showed range Y on the screen, where X > Y by a considerable amount.
Saying that you lost respect for Elon Musk is your right. However I personally haven't lost much if any. He was defending a cause he felt strongly about. What was the reporter's motivations?
The article was clearly slanted. So was Elon's rebuttal, but with every force, expect an equal and opposite reaction.
I'm not condoning the rebuttal, but I would put it this way: I understand and sympathize with Elon's overreaction far more than I do with the reporter's initial motivations to slant the story. And he very clearly did slant it.
> Just fix the car.
That's not really the issue, even if he could fix it. Which is easier said than done; we're dealing with advanced material science here. You can bet his team is hard at work on it, but this is the kind of thing that takes many years of deep research. Let's deal with the issue at hand (slanted articles vs slanted rebuttals), for now.