1993 EA has nothing to do with EA from 1996 onwards...
EA screwed Origin (that then they already owned, just read stuff about development of Ultima 8 and 9... there are lots of documents about how executive meddling made U8 a meh game, and U9 a totally ruined game), then bought and ruined Westwood, and so on.
Also as the time passed they got more and more problems with employees. Then we had crazy shit, like when EA closed a studio in LA, and people found out that the studio had more middle managers than grunts, and this is why the studio could not decide what to do, it simply had so much people giving orders and so few people doing, that doing stuff was impossible.
The EA that wrote this: http://chrishecker.com/Can_a_Computer_Make_You_Cry%3F doesn't exist anymore.
But their games back then start to suffer from lots of executive meddling, with EA interfering more and more on the artistry of their game authors.
My best guess it is related to the launch of Playstation in late 1995, spurring a race for 3D games and FMV games, requiring much more money than before, and thus requiring more "risk management."
There's your problem. At some point EA started buying up studios to take the IP and fire the employees. Then they went on a micro purchase bender and got rid of any idea of respecting the customer.