The way they're doing things at the moment is driving people to pay via PayPal, because PayPal requires--hey look!--a single string which they call a "password".
The way they're doing things at the moment is driving people to pay via PayPal, because PayPal requires--hey look!--a single string which they call a "password".
That means in theory, if the merchant's credit card database gets hacked, the fraudsters will get access to the credit card numbers but not the CVV.
In practice, the rules aren't obeyed as strictly as they might, so you can easily find credit cards with CVV on the black market.
I don't really care if someone mandates that digits 1-4 can be sent via email, digits 5-10 can be stored unencrypted, digits 11-16 must be encrypted, and digits 17-20 can never be stored at all. They're still just digits/bits of information, and I have to provide all of them almost all the time anyway.
The one exception is when a retailer has saved my credit card number, in which case they might ask me for the CVV only. But I'd rather that they didn't save the card number at all! I have to look up the CVV and copy and paste it into their form every time anyway--so they may as well require the whole thing every time.
That's why the number is raised on the card.
But those machines are for point of sale purchases only and should NOT get enough information for the card to be used over the phone/internet. Otherwise you'd have tons of carbon sheets that could be used to defraud people.
Also as the other poster said, harder to photograph using a card capture device attached to an ATM/cashpoint.
It may be an extra layer of protection related to getting the credit card number via seeing or taking a picture of the front of the card, having it on the back helps improve security from that aspect.