I'm not sure appearing bigger and more successful would actually lead to a company becoming bigger and more successful though.
A company lying would ultimately just be fooling themselves.
A company lying would ultimately just be fooling themselves.
Successful companies also usually tend to get favorable news coverage (this article being a case in point). And companies usually become bigger as they become more successful.
There's every incentive to appear more successful than you are, if you can do so without getting caught.