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You're annoyed that a company wanted to try to not spam you?

I am reminded of xkcd... http://xkcd.com/1172/

No. He's annoyed that a company tried to automatically detect whether or not he was reading the e-mail and got it wrong. The only thing worse than having to manually do something is to have it automatically done wrong for you.

Perhaps the solution here is to include an "opt back in" link to that email.

Actually, it would be better to change the frequency (slow them down) of your mailouts to that person with the option to request a return to the old frequency.

The last line of the email does appear to be "click HERE to opt back in"

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