>As a side node gamification drives me mad. IMHO only an idiot would care about made up "achievements".
Considering how token economies [1] are generally successful as motivators (HN karma, anyone?) I'd say this has less to do with idiocy and more with the "human nature".
BTW, if anyone wants a good, quick introduction to the criticism of gamification I can recommend the Errant Signal video on the subject [2].