Having debt isn't a bad ting, crippling debt is of course, but I graduated with over 40k in debt and it forced me learn things like prioritization and budgeting. It also gives you a sense of urgency about finishing school.
Most parents aren't saving enough for their own retirement as it is. They should NOT be going further into debt for their kid's college. The kids can get loans for school, the parents can't get loans for retirement.
Parents should save as much as they reasonably can to help kids through college, but the child needs to shoulder some of the burden as well.