You ideas (your parent comment) are excellent I've made the same recommendations over the years to people in similar situations. Put feet (and free product) on the street. Most recently with a local cupcake bakery. "Go out and give your cupcakes to all the offices in the area". (Free sweets? What's the chance that the office workers won't stop by for more if they are good?)

One thing though that I've found is when you give good ideas to people you'd be surprised at the amount of excuses they have for not following up on suggestions. The lack of "oomph".

What I'm saying is this. It's easy for someone to write a plea (as was done here) for help on HN (or anywhere). That takes almost no effort at all (like a magic "diet pill" when you want to lose weight). Let's see if the entrepreneur actually follows through on the advice that you gave.

(If you do a follow up post or anything on what happens here please email me in case I miss it because I'd like to know the outcome positive or negative to the outbound sales effort).