So I am not that very surprised to hear a news article like this. It makes perfectly sense with the current mentality. It also adds another nail in the coffin about idea that "only a machine is reading my emails. Why should I care about that?".
Hopefully this will encourage some people enough to run their own mail servers. It's far less problematic than most people think it is. Maybe it was hard to install and configure this in 1990s, but this is 2013. You buy a domain name, install a Debian machine, and do:
aptitude install postfix
aptitude install postgrey
Afterward one follows any one of the many simple guides to install either a webmail (roundcube most commonly), or go to (http://www.postfix.org/docs.html). If a spam gets through, install blacklisting or spamassassin. Easy 3 step guides exist for both.It always surprises me that people can use a software library with complicated, half insane API's, but can't follow a single page of simple single steps installation. It's not hard and you get the bonus of actually owning your own emails again. If you are a company, this should not even be a question. If the options are to give away all your emails and customers emails to a third-party and thus lose all ownership to them, or asking a sysadmin/programmer to spend 5-10-30m tops to do an email installation, the answer should be obvious.