That said, Charm appears to have had quite a bit of unnecessary platform spread. I smell cowboy-architecting (vis a vis cowboy coding), but it's hard to tell because he doesn't describe the process by which they chose to go the route they did, which would have added a ton more value to the post.
Lastly, it's a little odd to me that he seems to contradict himself at the end, saying "don't repeat yourself," immediately after recommending the tools he's used for a long time. By my interpretation his implied moral to the story is, "we should have repeated ourselves."