Nothing at all, just highlighting the fact that despite all the beautiful marketing, Warby Parker is really no different from other online glasses retailers.

"A new concept in eyewear... Warby Parker was founded with a rebellious spirit and a lofty objective: to create boutique-quality, classically crafted eyewear at a revolutionary price point." http://www.warbyparker.com/our-story/

Given that Warby Parker are most likely using the same supply chain as their competitors, what exactly is their competitive advantage, to justify total funding of $50.3 million? It can't just be a prettier website, can it?