Exactly what I was thinking. Use a scripting language you're proficient at. This article doesn't make Make look worth the trouble if you don't have a more specific reason to use it. Too much complexity, and quirks like you’ll need to delete the previously-downloaded zip file before running make can easily be avoided with a scripting language.

These days any relatively convoluted task that I may need to do more than once, I cook it in Ruby (and sprinkle some AppleScript/appscript if it involves UI). Languages like Ruby or Python offer a good balance of flexibility and abstraction for this kind of automation.