And why is that, you think? People are somewhat surprised that a magstripe is still even considered valid here and have been for years. I've seen zero chip readers in the US. It's been more than five years since I've heard of a merchant using magstrips in the EU.
The industry in the US isn't toothless. Nor is the government. They seemed perfectly capable of banning betting and sales of illegal goods or donations to causes they disapprove of. Yes, they are now starting to roll out stuff. I have no idea how they're going to do it seeing as they're apparently still living in the remote past. Can they roll out all this by 2017? Perhaps. Meanwhile, in the EU Square Up is distributing free chip readers for android or iphone, same as the US side does for magstripes. Which they can then transmit over the nice 100 Mbit fiber. Apparently, it wasn't that damn hard, except in the US.