Comment by nav | Hacker News Reader

Comment by nav | Hacker News Reader

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Hello HN:

Quick overview: We're a group of friends with design, tech and fashion backgrounds that came from all over the world to build Seat14a.com out of New Delhi, India. ( a place that we have fallen in love with btw)

We're still very early ( we just launched our first collection a few days ago), but the premise of the idea is simple. We connect consumers to designers affordably by working directly with designers and our manufacturers to come up with micro-collections (currently only for men). We have the micro-collection up for about 2 weeks or till it's sold out; during which time we provide our distribution partners with real-time analytics ( purchase velocity, geo, etc.) so they can make informed buy decisions.

Few things to note:

- A different designer every 2 weeks (no house look) - Free shipping to anywhere in the world.

We'd love to get your thoughts on our concept and our first collection.

PS: If in Delhi, do get in touch - we'll show you around, chat about fashion + Tech and of course have some chai (not the latte).

Much love,

Nav, Jas, Adi, T-dawg ( founders@seat14a.com )

I like this idea a lot, but seriously - a tweed blazer is your first offering?

Did you A/B test the offering in terms of what your target customer would consider appealing? (I fully realize you may be targeting pretentious hipsters or middle-aged english gentlemen of course. :)

I'd also suggest maybe an "outfit" (shirt, pants, jacket/shoes, etc) instead of just an item too... no idea if that would result in better conversion, though.

At any rate, best of luck to you... I like the direction you are going.

Thanks! Actually since winter is going (opo GOT ;) ... we decided to go with one warmer look, ended up going with the tweed blazer. Our next look is totally different and in-fact is an ensemble with pants; if you signed up you should be notified soon ( collection 1 is selling out so expect that one next week). Future collections should be more complete from an ensemble perspective - we just have to balance cost/price and value in these early stages.

Actually, tweed blazers are bang on trend as we say in England these days. They've been sported by numerous celebrities and fall squarely under the still popular Hoxton farmer look. Fashion man, it's an odd beast.

Thanks Nicholas! We will be playing around with some finer tweeds in future collections. Stay tuned!

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