Been there, done that. You know what? Failure is just an event. Its not you. You havent lost your "touch", because there wasnt one to lose from the start. You just got lucky. It didnt work out. Now, understand that being average is OK, and pretty awesome too. So you didnt hit it big, but you had an average run. You did not become Instagram, but you had average sales. You made average money and had average success. Again, average is awesome. You got further down the line than most other people have (me included).

So you failed. Dont obsess about it. Tell your family the company is not working. Dont try an be a hero. Be honest, they appreciate that more (fuck them if the dont). Entrepreneurs have to meet these weird social standards that are never within reach. You think Warren Buffett has ever getting a break? He gets shit every day from deals gone sour.

But keep your head up. Failure is not you. You are a person, and you did pretty good. Your investor lost the money the minute he decided to play investor. Doesnt have to do anything with you.

If you want to talk about it with someone who fails hard every month, just send me an email (on profile). I wont make this public.

Also, dont be ashamed. You got to the NBA, but you were not Michael Jordan. Who cares? I bet you played a good game, and got some good stories from it. Best wishes!