Founder/CEO TrustEgg - We allow families an easy way to bring in friends and family to make contributions. Social savings for the child's future.
Not that you can't make a service around wrapping a nicer UI on top of something that many people legitimately find complicated. I just wondered if TrustEgg offers any services that Vanguard doesn't offer at all, or if they just provide a user-friendly face on a complicated but working process.