As far as usage cases, I can see this being extremely useful while driving, if it's not too distracting. If it silently records and uploads everything while driving, it just became an internet-enabled dashcam. It's also a customizable, interactive HUD. While it's already used in the military (airplanes, helicopter helmets), I can see a case for ground troops having these (real time tracking, enemy location marking, aiming assistance, etc).
I also believe that it's not going to be a always-wear scenario. I think it's going to become a bluetooth-earpiece use case, i.e. wear it when you need it, put it away when you don't. If you recall, people used to wear those earpieces everywhere when they first came out, now: not so much.
At the end of the day, it's cool technology and potentially extremely useful. But it's created by a company whose core business is collecting data and selling ads, and the idea of embedding themselves into EVERY facet of my life is extremely unnerving.
"Privacy and ads are a huge issue for me (and the reason I will not own one)"
Has there been any indication this product will have ads? It is a paid product, unlike Google services. Google's products so far haven't had any ads in them.Either way, as I stated above, data and ads are Google's primary business model. It is more a (perhaps-irrational) distrust of Google having the potential to use my data, than of the concept itself.
I don't mean to single out Google -- they are generally good with non-intrusive ads in GMail and have a proven track record of security. But it freaks me out that any company would have access to everything I see.
Also what happens to all that data when the terms of service are changed (like ToS was changed last year)?