The metal line is reminiscent of a head brace, while the projector makes you look like cyborg escaped from a Halloween party. They will need a stunning amount of marketing and advertising for this to become socially acceptable.
I guess it could be a little bit worse, I can see they were trying to go for sleek...
I think the greater problem was that the actual uses they showed were so uninspiring. They should get more creative. The utilities arise from where (a) where we have difficulty giving meaning to something in our visual horizon, or (b) we wish to use a handicap (this normally requires hands and is better if hidden.)
Imagine going to a band's gig and you don't need to worry about only knowing the verses to some of the songs because you can see the lyrics? Hopefully the microphone could tell you if you're singing off-key...
Imagine busking with the lyrics, chords and notes for the song appearing in front of you as you play. No need to memorise everything.
Imagine walking up to an acquaintance and seeing their name next to their face; or walking into a pub and a bubble appearing when you see somebody telling you that they are the family member or friend of a close friend.
Or speaking to somebody and the software recognising their emotional cues for you. Pupils dilating, nostrils flaring, a fake smile, self-comforting, etc. Maybe you say something and a bar alerts you immediately to signs you have said the wrong thing; or a change in the tone of their voice signifying seriousness or interest.
It's hard to care about the time or temperature. And car's already have GPS...