However, I can tell you that your $1M in affiliate revenue on 1.2M UV for a literary blog is way off. Your assumption of 10% conversion is off by at least an order of magnitude.
The more likely rate is probably less than 1%. This would bring the total amount to around $100K in your calculation.
I do agree that amount of traffic is not a giveaway.
23% would be unbelievable for direct traffic like the blog in question has, but less so for search engine traffic (if you have links to what people were searching about they are many many times more likely to both click and convert than if they are just on their daily read through).
He/she could also have meant 23% conversion as reported through Amazon which means 23% of the people who clicked ended up purchasing, also a much more believable number.
Web site owners soliciting donations while making money from affiliate links, not unusual. Owners making money from affiliate links while not disclosing them, even more common. Journalists attacking bias while making money and not disclosing it, unusual and certainly worth investigating.
What you are referring to is the rev share %: how much of the the sale price amazon shares with the publisher. 10-15% is correct here.
This of course takes into account high ticket items purchased with active cookie etc.
I simply think that 10% conversion is just way to high. If it was so easy to make a $1 ARPU from a blog, you'd see way more way more bloggers :)
24 hours[0], if I'm reading correctly.
> If it was so easy to make a $1 ARPU from a blog, you'd see way more way more bloggers :)
If I made $1 ARPU, I'd quit my job and blog full-time.
0: https://affiliate-program.amazon.com/gp/associates/help/oper...