Thanks for this! The fact that I got wrapped up in constructing the identity of a company (thank god not the actual product or how we related to our clients) to be appealing to someone that wasn't its core client was definitely my problem and not theirs!

While I can't deny that I was responding to a certain kind of risk/reward perception that has a certain value it wasn't right for what we ultimately wanted to build as a company.

And I think this happens in so many areas of life. How we date, how we pick our hobbies, how we choose our education. Because forming a core identity and a core business is actually tremendously hard. Picking up one that is already socially validated seems easier. It just isn't a recipe for long term happiness or success.