I can't believe how many apology-niks are on here trotting out the old merde about how we need DRM, and won't somebody please think of the rights-holders.
Here in the UK we pay the TV license fee. Now, granted most of the output it funds is utter crap, but hey, we paid for it.
There should be no reason for DRM to be applied at all, but especially not if delivered via the web.
If the standards wonks permit this, we really need to fork the standards, and avoid this.
If the open web does not support your intended business model then go away and change the model.