I'm who this service is made for. Typically when I find a place, i'll stay loyal to them for a while. The right place has to have these 3 qualities. First, the price has to be a good value. I don't want to pay a lot for something that will last a short time. I wear cloths until i can't. Second, there has to be at least one employee there that is willing to help me find something. I can't pick cloths out, I need a guy/girl willing to say "this is not a good shirt for you". and the 3rd is the universal, the cloths need to be close to my style, which I would describe as business casual. I'm probably going to start with the essential, but i might sample the "luxury" level first. If it proves fruitful, perhaps i'll stay with it.