Once the novelty wears off, it's a hard crunch. http://ea-spouse.livejournal.com/274.html
"To be white, or straight, or male, or middle class is to be simultaneously ubiquitious and invisible. You’re everywhere you look, you’re the standard against which everyone else is measured. You’re like water, like air. People will tell you they went to see a “woman doctor” or they will say they went to see “the doctor.” People will tell you they have a “gay colleague” or they’ll tell you about a colleague. A white person will be happy to tell you about a “Black friend,” but when that same person simply mentions a “friend,” everyone will assume the person is white. Any college course that doesn’t have the word “woman” or “gay” or “minority” in its title is a course about men, heterosexuals, and white people. But we call those courses “literature,” “history” or “political science.”" -- Michael S. Kimmel, in the introduction to the book, “Privilege: A Reader”
It's a typically deflective move that only serves to steer away from addressing the actual underlying problems (and is very much a symptom of the very same structures). If he were to see this as a question of human rights (which it is, or at the very least ought to be), men's rights wouldn't be separable from women's rights, simply because they fundamentally dissolve in a concern for overall equality.
Of course you could go indie, but being successfull there isnt easy either.