For example, I'm inclined to list financial data in this somewhat-normalized format in an Excel spreadsheet:
Apples 1/10/2013 40 $50
Oranges 1/12/2013 12 $200
Apples 1/15/2013 30 $80
Oranges 2/1/2013 10 $40
Pears 2/2/2013 50 $100
Pears 2/9/2013 20 $40
However, people I've partnered with, and who most definitely (I think) have a better grounding in financial math than I do, might structure their spreadsheet like this: Apples 1/10/2013 40 $50 Oranges 2/1/2013 10 $40
Apples 1/15/2013 30 $80 Oranges 1/12/2013 12 $200
Total Apples: 70 $130 Total Oranges: 22 $240
Pears 2/2/2013 50 $100
Pears 2/9/2013 20 $40
Total Pears: 70 $140
(you can imagine the bespoke text-formatting/cell-coloring that also ends up as part of the spreadsheet)While I understand that their priority is to not care about data processing...not only is this format extremely annoying to machine parse, but it seems unwieldy for any professional use case. When you want to add more rows to each category, you're going to run into layout problems, for one thing. And at some point, your wrists are going to get a nice dose of carpal tunnel syndrome from all the clicking-to-navigate that you end up doing.