Wouldn't that apply to software & video media as well? AMC sells me a movie, then I copy it and send it to all my friends with no loss in quality for free. Companies then spend tons of money inventing DRM and copy protection techniques. Should Monsanto produce a modified seed that produces seedless fruit? Of course this wouldn't work for products where the seed is the consumable end result (soybean, corn).
It seems like Monsanto's business model is no better than our's (software) when one can copy the product easily and distribute it. The only difference is that there are very few seed manufacturers so Monsanto stands alone at trial. Suppose in the future when seed genetic programmers are as common as indie software shops, should these genetic programmers have similar IP protections that software people take for granted?