Hi darklajid, I'm CTO of Hall. Let me know if you have any additional technical questions about the app. As Brett said, it's probably time to start doing some more technical blog postings.
But yeah, more technical information would be nice. I would _guess_ (wildly, with little information..) that your standard target customer is the management type - at least that's what the website shows me right now (and 'six times faster than some unknown enterprise solutions' is really .. weird).
If you go for more technical details or really just more "Look, this is why we're doing cool stuff" posts: I'd be interested to learn more.
I'm just wondering what did you use to package your webapp for desktops?
Thanks!