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Great article. I especially liked the advice given in step 7. Too many companies out there who grow comfortable with methods that work "well enough."

When is it too early to start talking to customers? I have a product still in dev but need more user feedback?

I'd say it's generally never too early, it all depends on how you frame things.

You can get some good early feedback and validation on what you're working on and trying to solve and then also try to bring them in as an early adopter once you have something ready to market.

Create the product YOU want to create. When it functions as you intended, release it into the wild to work out the kinks and possibly tweak if the demand is strong enough.

good ideas here - any tips on a good tool to track all this - I checked out salesforce & zoho - but they seem overly complicated for what I'm doing

highrisehq

close.io

good advice, but there should be section about keep following up!

How to create a sales process