They only "own" it because they're taking it. Space marines were used in science fiction before they did it. They're taking something that doesn't belong to them, by being much bigger than their opponent. The word for that is bullying.
CustServ@gwplc.com
Can't hurt to let them know we aren't pleased.
Here's to hoping I'm wrong and they listen to unhappy people.
(from http://www.games-workshop.com/gws/content/article.jsp?catId=...)